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Method Kit

Module 7: Innovation Finance & Metrics

Storytelling

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Why should you use this method?

  • Convey complex ideas into simple ones
  • Sell a project more effectively
  • Establish an emotional connection with your audience and let them relate to your message in a more meaningful way

What is a good story?

A good story should touch your audience, be strong and leading, and be forward-oriented. The elements of a good story are:

  • Add a character of the story and their characteristics (Persona)
  • Talk about the obstacle or challenge your character is facing.
  • Redraw the connection to your audience
  • Offer a solution.
  • Concentrate on the WHY instead of HOW.

The storyline template gives you a clear structure and helps you to develop a compelling story step by step.

How can you apply this method?

1. Invite your team

Invite your team members for a short activity to prepare the storyline using the template.

2. Fill out the preparation

State the subject of the project, background information on the audience, and the goal that you want to achieve with this storyline.

3. Set the scene

Here you mention your main character, their characteristics, beliefs, behavior, thoughts, emotions, and goals they are trying to achieve.

4. Encounter the obstacle

Here you introduce the main character's challenge, support it with some proof, and introduce a common ground with the audience.

5. The success

This section states the solution, connects it to the target audience, and shares the solution's value for both your main character and your audience.

6. Note down the conclusion

Summarize your story with an AHA moment, a key sentence for your audience to remember. Then, share your call to action. What do you ultimately want from your listeners?

What's up next?

Turn your story into a quick pitch or make a whole presentation out of it. You can also write an action plan to put your success story into practice!

Resources

Materials Needed:

Printed template or online collaboration tool, sticky notes, markers

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Module Methods
  • Cost Estimation Basics
  • Estimation Poker
  • Disrupt your Profit Formula
  • Strategizing IP
  • Innovation Metrics
  • Project Scoring
  • Risk Identification
  • Risk Evaluation
  • Risk Handling
  • Storytelling
  • Pitching
  • Present a new project idea
  • Present a new business idea
  • Action Plan
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