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Method Kit

Module 8: User Experience Design

Monitoring & Evaluating Framework

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Why should you use this method?

  • To measure the effectiveness of the solution
  • It helps you define the key indicators to track and gather data

What is a Monitoring & Evaluating Framework?

A Monitoring & Evaluation Framework is an outline for how you will track the effectiveness of your solution out in the world.

The framework will help you scope out a basic approach, including the key indicators you want to track and the data gathering methods you will use. They may be quantitative and qualitative, depending on what you're trying to track. Some indicators need to be adjusted based on what data you can feasibly collect.

There are two types of indicators, Output Indicators and Outcome Indicators.

Output Indicators:
  • Output indicators will allow you to measure whether your solution is performing up to expectations
  • These indicators, also known as KPIs will be measures of resources, activities and user uptake
Outcome Indicators:
  • Help to answer the question “is my solution achieving its goals?” or “what does success look like?”
  • These indicators will be measures of things that sit at the outcome level, such as shifts in knowledge or behaviors

How can you create a Monitoring & Evaluating Framework for your project?

1. Define the indicators

Define the output and outcome parameters that are relevant to your experience design.

2. Identify data sources

Identify the different sources to measure the indicators.

3. Figure out the frequency

Figure out how often these indicators need to be measured to provide insights and to prove a project is successful.

4. Set the baseline value

State the current value of the indicator.

5. Set a target

State the desired or the target value of the indicator.

Resources

Materials Needed:

Pen, Paper/ Table template

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Module Methods
  • Sparking Ideas
  • Customer Journey Mapping
  • Through User Insights
  • Studying Competitive Landscape
  • Explore Analogous Inspiration
  • Future Scenario Planning
  • Idea Mapping
  • Behavioral Principles
  • Multi-Sensory Design
  • Monitoring & Evaluating Framework
  • Survey Design
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