Module 8: User Experience Design
Why should you use this method?
- To validate and measure the insights gathered from qualitative researc
- To gather quantitative data
- To reach large user groups
Tips on how to write a survey
- Closed questions: The survey should include closed questions to analyze and quantify data. 90% of responses should be covered in multiple-choice options.
- Keep the language simple: The language used in a survey should be direct and straightforward. Avoid the use of jargon, advanced concepts, or abbreviation. The questions should ask precisely one thing at a time. Questions should be in a standardized format to avoid misinterpretations.
- Bias and priming: The questions should not contain any bias or priming. Questions or concepts introduced earlier in the survey should not influence how people respond to later questions.
- Length: The survey should not be longer than 7-8 minutes. Keep the survey as short as possible while still getting the information you want.
- Structure: Ask basic, general questions at the beginning, more complex questions in the middle, and then return to general questions at the end. The questions must follow a logical order.
- Incentives: Using incentives (such as a gift card, a draw for an iPad, etc.) can increase the response rate.
- Number of people: The number of users is divided by your expected response rate and multiple by 100.
How can you apply this method?
1. Identify the survey method
Use an online tool like Google Form (or any other similar tool) or create paper-based surveys to circulate.
2. Starting page
Have a starting page with some general information about your project, participant consent and other elements like approx. time to complete the survey.
3. Formulate the questions
Using the tips above, formulate close-ended questions and keep the survey short.
4. End page
Include an end page with a thank you and some final information for the participants.
5. Identify the number of users
Calculate the number of users required to fill out the survey to give a good quantitative analysis.
6. Send the survey our with a deadline and an incentive (optional)
Finally, it is time to send the survey, but do not forget to set a deadline. You can include an incentive-based on the urgency and importance of the project.