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Method Kit

Module 1: User Discovery & Needfinding

Analogue Situations

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Analog situations are examples that are situated beyond the scope of your own industry. It is not about learning from competitors that are doing something similar, but about finding similarities in completely different contexts to get new inspiration. A hospital team, for example, could learn how to improve collective performance under pressure by looking at Formula 1 race teams. Even historic events or stories can be used as analogies, often in the form of a “How can we be the …(e.g., Uber) of our industry? “. In its core, finding analogies allows you to transfer insights from another original setting to your situation and learn from it.

Tip: When looking for an analogous situation, try to identify elements of your product or service that you can isolate. Then, search for cross-industry learning by thinking solely about experiencing this element outside the context of your own challenge.

Benefits:

  • It establishes a more creative thinking behaviour
  • Identifies best practices and ideas that might be applied to own situation
  • Provides new insights beyond the scope of your industry
Resources

Materials Needed:

Fitting analogies from various contexts, whiteboard, Post-It’s, markers

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Module Methods
  • Empathize
  • Empathy Map
  • Stakeholder Map
  • Assumption Mapping
  • Observe
  • Identify Non-Customers
  • Extreme Users
  • Participate
  • Analogue Situations
  • Framing Great Questions
  • Prepare An Interview
  • Interview Principles
  • Conduct An Interview
  • Unpacking Principles
  • Learning Notes
  • Unpacking
  • Clustering
  • Crafting Insights
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