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Method Kit

Module 1: User Discovery & Needfinding

Clustering

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Cluster Analysis or Clustering is the process of grouping observations or ideas of similar kinds into smaller groups within the larger population. By identifying similarities with respect to specific concepts or dimensions, this method helps you to make sense of your data. Organize the available data into meaningful structures and identifies hidden patterns. Try to be visual and organize your ideas into clusters. For each cluster write a good summary note considering the following aspects:

  • Use a different color sticky note for your summaries
  • Should be interesting and a trade-off between abstraction and precision, but still capture the essence of the learning notes within it

Benefits:

  • Facilitates comparison
  • Helps segmentation of big data sets
  • Helps to discover new patterns
  • Reveal trends
Resources

Materials Needed:

template or whiteboard, markers

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Module Methods
  • Empathize
  • Empathy Map
  • Stakeholder Map
  • Assumption Mapping
  • Observe
  • Identify Non-Customers
  • Extreme Users
  • Participate
  • Analogue Situations
  • Framing Great Questions
  • Prepare An Interview
  • Interview Principles
  • Conduct An Interview
  • Unpacking Principles
  • Learning Notes
  • Unpacking
  • Clustering
  • Crafting Insights
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