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Method Kit

Module 1: User Discovery & Needfinding

Learning Notes

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Learning notes are a useful tool for understanding the main takeaways of an interview, immersion, or observation. By writing down participant quotes, observations, questions, and/or factual statements within a short time-frame after the end of the interview, you enlarge your learning. Creating learning is a two-step process:

  1. Go through your interviews and look for everything that is non-obvious, surprised you, reveals contradictions, or was a repeated theme.
  2. Create a post-it with your finding and add an anonymous participant code

As a result, you are able to collaboratively capture research data in a clear and efficient way.

Tips for creating the learning notes are:

  • Make each note understandable on its own
  • Be clear and concise
  • Rule of thumb is, one note per minute of an interview

Benefits:

  • Interpretation of your research data in a comprehensive way
  • Quick manner to visualize your main findings
  • Collaborative method for aligning on your main takeaways
Resources

Materials Needed:

whiteboard, Post-Its, markers, research data

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Module Methods
  • Empathize
  • Empathy Map
  • Stakeholder Map
  • Assumption Mapping
  • Observe
  • Identify Non-Customers
  • Extreme Users
  • Participate
  • Analogue Situations
  • Framing Great Questions
  • Prepare An Interview
  • Interview Principles
  • Conduct An Interview
  • Unpacking Principles
  • Learning Notes
  • Unpacking
  • Clustering
  • Crafting Insights
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