Observe

Observations are an efficient method of carrying out user research. The key advantage is that you can observe what people actually do, rather than what they say they do. Thus, It involves studying the spontaneous behavior of individuals. Various methods of observation are used, but in every case, researchers observe real users, employees, customers, and anyone who will either be using the solution at the end or that might provide inspiration in the design process.

To observe like a pro, keep a beginner’s mindset. Find out what people care about and note down unexpected behavior, look for patterns and body language. Gather a substantial amount of data and develop the best possible understanding of the problems, which underlie the development or the enhancement of your service or product. These insights are helpful as a preparation for interviews where you can follow up on what you observed.