The link was copied to the clipboard!
Method Kit

Module 1: User Discovery & Needfinding

Observe

/static/media/04-observe.acdb2bff.svg
Share

Share Method Kit

Copy a shareable link of the Method Kit and share it with your team.

Observations are an efficient method of carrying out user research. The key advantage is that you can observe what people actually do, rather than what they say they do. Thus, It involves studying the spontaneous behavior of individuals. Various methods of observation are used, but in every case, researchers observe real users, employees, customers, and anyone who will either be using the solution at the end or that might provide inspiration in the design process.

To observe like a pro, keep a beginner’s mindset. Find out what people care about and note down unexpected behavior, look for patterns and body language. Gather a substantial amount of data and develop the best possible understanding of the problems, which underlie the development or the enhancement of your service or product. These insights are helpful as a preparation for interviews where you can follow up on what you observed.

Benefits:

  • Supports user engagement in existing situation
  • Reveals surprising insight
  • Inexpensive to carry out
Resources

Materials Needed:

notepad, pen or pencil, camera

Download
Share

Share Method Kit

Copy a shareable link of the Method Kit and share it with your team.

Module Methods
  • Empathize
  • Empathy Map
  • Stakeholder Map
  • Assumption Mapping
  • Observe
  • Identify Non-Customers
  • Extreme Users
  • Participate
  • Analogue Situations
  • Framing Great Questions
  • Prepare An Interview
  • Interview Principles
  • Conduct An Interview
  • Unpacking Principles
  • Learning Notes
  • Unpacking
  • Clustering
  • Crafting Insights
2022 Sparkademy AG