Module 1: User Discovery & Needfinding
Recollect the key aspects from the observations, interviews, and notes that arose during your research. Concentrate only on what is relevant for your challenge.
Step back and identify the behavioral trends that developed through your research. Detect relationships between stakeholders or throughout systems to clarify connections and tensions.
Focus on stories
Do not only concentrate on pure facts. Stories are memorized because of the emotional connection people make with them. Usually, people's underlying needs are best revealed through their emotions, extreme behaviors, and life experiences.
Organize your information in a way that is consistent with the challenge you are trying to solve. It is time to be subjective: interpret what you saw and infer from what you observed.
Organize and filter your information to build a precise, focused point of view. Make your target user a real human: give him/her a name, write a description, and select the most pressing needs. This is who will be at the center from now onward in your Design Thinking process.