Module 3: Prototyping, Testing & Experimentation
Why should you use this method?
- Plan and summarize experiments with your team
- Present and share your experimentation plan
How can you apply this method?
1. Analyze your learning goal
With your team, you analyze the solution or idea you came up with. Start a discussion to define your key function and set your learning goal. The Innovator's Hypothesis is a great template to visually connect the pain point and intended impact of your idea.
2. Define metrics
The next step is to define your metrics. What will you measure with your experiment, what data do you need to support your hypothesis with? You might have to go back and forth between the metrics and your experiment plan. Defining the metrics also includes an invalidation criteria, which means your initial hypothesis is wrong, and an early stop condition to avoid time and money wasted.
3. Set up an experiment plan
What actions are you going to take to test your hypothesis? You can get inspired by the list of interactive prototypes, or come up with your own experiment setup. Remember: you are not trying to build your idea but generate data. The experiment you design might not look like your solution at all, but it should generate data to test this solution and the assumptions behind it.
To validate and test your idea, you should not only rely on one single experiment. Continue to collect data and plan further experiments!
Execute and evaluate your experiment! You should start by collecting insights and feedback and evaluate your experiments to make sense of your data and iterate your solution.
Remember, experiments are always about learning. Even if you did not validate your hypothesis, you collected valuable data to support your future actions and decision making.