Module 3: Prototyping, Testing & Experimentation
Before you go out and test your prototype, it is useful to be clear on your hypothesis. A hypothesis helps you define:
- What you want to test?
- How and with whom you test to generate and capture feedback?
- Why is it relevant for you?
In short, building a hypothesis means transforming an assumption into a falsifiable statement that you can test. When you formulate a hypothesis, ensure that you stick to the following criteria:
The hypothesis is simple and unambiguous.
The hypothesis is measurable and falsifiable.
The hypothesis relates to some cause and effect. You can use the sentence structure IF ..., THEN ... to help formulate a hypothesis rightly.
- Validates your assumptions
- Provides a decision criteria to verify or falsify an assumption
- Reveals point of strengths and new opportunities