Idea Napkin

The Idea Napkin is an inspiring visual thinking tool that provides a simple, consistent format for summarizing and communicating a new concept. The name originates from the notion that a good idea can be expressed simply, for instance, on the back of a napkin. By starting with sketching your idea and naming it, you make the idea more realistic and conceivable. Hereafter, this tool offers you the possibility to think about the most critical aspects of the idea you are trying to develop at a preliminary stage.

These aspects include:

User: who is it for?
Value proposition: why is it relevant to your target audience?
Pains & Challenges: what are the problems/needs addressed?
Features, Functions & Resources: how does it work?

By sketching your idea on paper, the Idea Napkin makes it easier to explain your solution to the audience, collect feedback, and inspire more discussion.