Landing Page Approach

The Landing Page approach evaluates your product's desirability and the financial viability of the business in a measurable way.

As the name implies, you only build the landing page of a website to advertise this new product or service offering. By adding an option to sign up for the product release, pre-ordering the product, or simply registering for a newsletter, the product's potential becomes measurable. However, the offering does typically not exist yet or has at least not yet been produced. The customer typically gets the message that they need to be patient and are informed when the product is available.