Learning & Iterating

Integrating the feedback you hear from the people you are designing for is essential for human-centered design. At the end of prototyping and testing, you want to decide whether you and your team continue and refine the idea, iterate, and change the solution or terminate the project completely.

The learning and iterating process consist of 4 steps:

1. Reflect on the initial Hypothesis or Assumption,
2. Note down your observations from the testing and feedback received. Was the success criteria of your hypothesis met?
3. Decide which learnings and insights you take from those observations. Can you validate your hypothesis, or did new assumptions appear?
4. Make concrete decisions and define your next actions.

Tip: Keep on iterating until you have learned enough and result with a satisfactory solution that provides the right answers.