Test Principles

Show, don't tell
You want to make your idea visual and tangible to spark conversations.

Invest little time and resources
Encourage honest feedback, therefore keep your prototype simple and focused.

Fail early and often
Explore and move your idea forward by learning from your mistakes.

Beginners mindset
Put aside biases and approach a design challenge with a fresh perspective.

Don't fall in love
Be flexible and allow the user to co-create your idea.

Present unfinished work
It is okay if the project is still in a liquid state and you don't have answers to every question yet.

Prototype extremes
Highlight excess features; they can spark debate and accelerated learning.

Observe and document
Pay attention to the non-verbal emotional cues and carefully document all your learnings.