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Method Kit

Module 8: User Experience Design

Idea Mapping

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Why should you use this method?

  • To review all your opportunities to generate ideas and concepts
  • To help narrow down and choose the ideas for prototyping

How can you apply this method?

1. Map out milestones

Looking at the customer journey map, identify the most important moment or milestones in the user journey.

2. Identify change/evolution

Identify the changes or shifts that you want to see in those moments/ milestones. Consider the insights and inspiration that you collected earlier.

3. Generate concepts or ideas

Brainstorm individually or in a team to come up with ideas that bring about the required change.

4. Question each idea

For each idea generated, use the following questions to help you narrow down which ideas to prototype, take forward:

  1. Why do we think this concept will work or improve at that moment?
  2. Our biggest question/ unknown about this concept right now?
  3. Other things we want to learn about this concept?

Next Steps

Prototype the idea selected.

Resources

Materials Needed:

Pen, Paper / Table template

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Module Methods
  • Customer Journey Mapping
  • Through User Insights
  • Studying Competitive Landscape
  • Explore Analogous Inspiration
  • Future Scenario Planning
  • Idea Mapping
  • Behavioral Principles
  • Multi-Sensory Design
  • Monitoring & Evaluating Framework
  • Survey Design
  • Storyboarding
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